Michael Wolff Leap before you look - The heart and soul of branding
Michael Wolff Leap before you look - The heart and soul of branding
Now in his ninth decade of creative disruption, Leap before you look celebrates Michael's unorthodox journey through the swinging ‘60s, as co-founder of Wolff Olins, and roving freelance design consultant.
Michael's book is packed with stories and images from his extraordinary career transforming brands into household names. It contains radical insights into the dynamics of negotiating with clients, the ups and downs of creative partnerships, and will encourage you to become more adventurous, disruptive and mischievous.
Michael has been awarded just about every plaudit the design industry offers. From Visiting Professor at the University of the Arts London and Honorary Fellow at the Royal College of Art to President of D&AD, and he is on the judging panel for the Royal Society of Arts Designers for Industry Awards.
Words by Tom Lynham
Designed by NB Studio