The brand architecture book: A different way to think about brand systems by Nick Liddell
If you've ever wondered if there's more to brand architecture than 'Houses of Brands' and 'Branded Houses' then wonder no more: The brand architecture book is for you. Most brands are a bit of a mess: a combination of past decisions, current works-in-progress and future aspirations. Some brands, however, are a beautiful symphony: a considered collection of products and services, thoughtfully designed to create the greatest possible impact using the minimum investment. These brands are treated as systems.
Michael Wolff Leap before you look - The heart and soul of branding
Now in his ninth decade of creative disruption, Leap before you look celebrates Michael's unorthodox journey through the swinging ‘60s, as co-founder of Wolff Olins, and roving freelance design consultant. Michael's book is packed with stories and images from his extraordinary career transforming brands into household names.
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